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VETEMENTS was started in 2014 as a French clothing and footwear “design collective” and brand founded by fashion designer Demna Gvasalia and CEO Guram Gvasalia in 2014. The brand was designed by a collective of their friends who had previous experience at Maison Margiela, Louis Vuitton, Balenciaga, Céline, and Antwerp’s Royal Academy of Arts. Championing a more ‘pragmatic’ approach to fashion, Demna reflects the ‘down to earth nature’ that he says is reflected in what today’s youth wear. Operating from a philosophical and methodological approach to his designs, Demna propelled Vetements to world class status in just three short seasons. Vogue has stated: “Part of the genius of Demna Gvasalia’s Vetements is its appropriation and refinement of mass culture into tongue-in-cheek garments.”  Luxury vendors who stock the collection include SSENSE, Net-A-Porter, Browns Fashion, and Matchesfashion.

VETEMENTS is well known for their collaborations with a variety fashion and specialty brands.

The SS17 show notably showcased 17 collaborations with varied heritage brands: Alpha Industries, Brioni, Canada Goose, Carhartt Work in Progress, CDG SHIRT, Champion, Church’s, Dr. Martens, Eastpak, Hanes, Juicy Couture, Levi’s, Lucchese, Mackintosh, Manolo Blahnik, Reebok and Schott NYC.

From collaborations with Reebok in 2017, they presented a new shoe dubbed the “Reebok Pump Genetically Modified.” [16] Vetements and Reebok also collaborated on the VETEMENTS x Reebok high top sock runners. VETEMENTS have also worked with DHL, since 2016, and Levi’s. Culminating in a special DHL x VETEMENTS pop up of the collection being sold out of DHL delivery trucks in Causway Bay, Hong Kong, in 2017. VETEMENTS also collaborated with IKEA that ended up not being put into production.

For their SS19 Show, VETEMENTS newly collaborated with eyewear brand OAKLEY.

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