Osmann was born in the mountains of Dagestan, Russia. In 1990, when he was five years old, his family moved to Moscow. In 2001, he went to England to pursue a degree in civil engineering at Imperial College London. Osmann told FabWeb, “Photography is about capturing things other people might miss. It is a way to communicate, a way to bring images that I hold in my mind to the surface.”
Osmann is best known for the “Follow Me” project that began in Barcelona, Spain in 2011 when his then-girlfriend, Natalia Zakharova, became annoyed each time he kept stopping to take photos. She would pull him away, but he took the photograph anyway, this sparked the “Follow Me” series. According to Osmann, Nataly’s impatience was the inspiration behind what has since become a social media phenomenon. Osman currently has 4.1 million followers on his Instagram account. Originally all #Followmeto photos were made on an iPhone, but recently Osmann is using a DSLR camera to have a wider field of view.
On Saturday, 6 June 2015, Osmann and Zakharova got married. The pair had two weddings, one in Moscow and the second one at Murad’s birth place in Dagestan. The photographer captured moments from their wedding to include in the “Follow Me” series.