Moschino is an Italian luxury fashion house, specialising in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino.
The brand consists of several labels: Moschino (women’s and men’s main line), Moschino Cheap and Chic (women’s secondary line, created in 1988), Love Moschino (women’s and men’s diffusion line, known as Moschino Jeans from 1986 to 2008), in order of exclusivity. In addition, accessories, jewelry, watches, perfume and cosmetics, and even jet helmets are sold under the Moschino brand. Almost all models of watches are made by Binda Group. In Milan, Moschino opened its own concept hotel in 2009, “Maison Moschino”.
Starting 2014 and under the direction of creative director Jeremy Scott, Moschino Cheap and Chic was consolidated into a new women’s secondary line called Boutique Moschino.
In April 2018, Moschino announced its collaboration with the Swedish retail brand H&M which was planned to be launched in November 2018.