Miu Miu is an Italian high fashion women’s clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy.
Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada’s family nickname. In 2011, Miu Miu launched the Women’s Tales series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu’s collections. The first four short films were directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande and Massy Tadjedin and were screened at the 69th Venice International Film Festival. A fifth film that debut in 2013, was written and directed by Ava DuVernay and also starred.