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Our Story

Established in 2010 from a small shed in Shoreditch London, Lyst’s journey began when founders Chris Morton and Seb Trepca set out to create a way for people to find the fashion they always wanted. Now the largest global fashion search platform Lyst lets you search thousands of online fashion stores at once, bringing together 5 million products from 12,000 of the world’s leading brands and retailers in one place.

Our Mission

What if everything you love could be found through one, wide open door? Lyst exists to make sure our customers can always find the fashion they want, something they truly love (even if they didn’t know they wanted it until they saw it). Chris and Seb were inspired by the online tools that provide customers with transformational utility – products that are so useful that customers can’t live without them. The customer is at the centre of everything we do and we are continually innovating to provide them with even better ways to find the fashion that’s perfectly right for them. Lyst exists to help you find your one in a million.

Our Insights

Last year over 70 million shoppers from 120 countries chose to start their search on Lyst. We track more than 10 million global searches a month, crunching queries, page views and sales statistics every minute, and we use this data to tell the stories of what the world wants to wear. From emerging trends to worldwide fashion movements, Lyst is a unique source of global fashion intelligence. Click here to find out how Lyst’s data can help you.

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