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Graff – @graff

Graff is a British multinational jeweller based in London. A vertically integrated company, Graff operations comprise the design, manufacture and retail distribution of jewellery and watches.

Graff adheres to the Kimberly process, never knowingly buying or trading rough diamonds from areas where this would encourage conflict or human suffering. The majority of Graff diamonds are laser engraved with unique Gemological Institute of America tracking numbers, which whilst invisible to the naked eye, allow for their origin to be traced. Graff’s cutting and polishing processes are carried out in Johannesburg by the South African Diamond Corporation, a division of Graff.

The Peacock Brooch

Taking the form of a peacock with a display of fanned tail feathers, this diamond brooch features a collection of coloured diamonds. A total of 120.81 carats of diamonds adorn the brooch, which measures a little over 10 cm in height.

This piece is priced at $100 million. At the heart of the brooch, sits a 20.02 carat deep blue pear shape diamond. The piece also features an additional clasp to the rear, allowing the blue diamond centerpiece to be removed and worn two ways


Graff has over 50 stores around the world including New York, Las Vegas, Monte Carlo, Courchevel, Kiev, Beijing and Taipei.

Graff has corporate offices in London, New York, Geneva, Hong Kong and Tokyo.


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