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Alexandra Hoang – @lillehoang

Alexandra Hoang

Founded in 2016, Candid That is an online magazine dedicated to fashion, beauty and lifestyle. Here you’ll find content creation of beauty tutorials, educational content, front row fashion news and worlwide city guides. It’s a community where women are encouraged to break out of their comfort zone and pursue their goals. We aim to inspire you through original and authentic content.

Alexandra Hoang is the director for Candid That and the main contact for partnerships and collaboration requests. She studies International Business in Sydney, Australia and spends most of her time dancing and binge-watch Shark Tank. She’s worked professionally with L’Oréal Group, Estee Lauder Companies, Schwarzkopf, Pandora and more.

Tsutsumi Hoang is the creative editor in chief of Candid That. The visuals and illustrations are created by Tsutsumi across all digital platforms. She is one of the global faces of L’Oréal Colorista and has been nominated to many awards for her strong fashion personality. She’s worked professionally with Guerlain, MAC Cosmetics, Bobbi Brown, Maybelline New York, L’Oréal Paris, Thomas Sabo and more.


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