Mr. Bags / Tao Liang
Weibo: @Bags包先生, 3.7m followers; @Heels鞋先生, 44k followers
WeChat: @bagsbaoxiansheng，850k followers
Instagram: @mrbagss, 36.2k followers
Little Red Book (Xiaohongshu): 140k followers
Brands he works with: Louis Vuitton, Chanel, Tod’s, Dior, Gucci, Longchamp
When Tao “Mr Bags” Liang launched his limited-edition Mini Horizon bag with Givenchy for Valentine’s Day last year, 80 of the candy pink bags sold out in 12 minutes. His capsule collection for Tod’s sold out 300 bags in one hour. Having founded his candid-toned blog while studying at Columbia University, his Weibo and WeChat became the number one handbag shopping guide for the Chinese market. His own e-commerce launched via WeChat in June and “bagfans” can expect a jewellery and watch account by the end of the year.