DL1961 is a global premium denim brand that is carried in hundreds of stores. The brand was founded in 2008 using XFIT LYCRA, a fabric it has patented. XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye. The brand has a maternity line.
According to Vogue journalist Liana Satenstein DL1961 is “known for its jumpsuits and easygoing styles”.Chicago Tribune journalist Alexia Elejalde-Ruiz says the brand is known for its “four-way stretch designed to be slimming and to prevent sagging”. Glamour journalist Fawnia Soo Hoo described the brand as “The high-tech, eco-chic jean”