Chan Luu began making jewelry as a young girl,
stringing together shells collected on the beaches of her hometown of Nha Trang, Vietnam. Two decades later—after forging a career in fashion as a buyer and retailer—she founded her namesake brand, making her first pieces of jewelry from her tiny garage in Los Angeles.
A lifelong traveler, Chan’s deep love for traditional handmade crafts have formed the inspiration of many of the brand’s iconic pieces, including the wrap bracelet. Today, CHAN LUU encompasses ready-to-wear, men’s, and accessories in addition to the core women’s line. Then, as now, the idea of jewelry that is deeply personal to the wearer remains central to the brand’s identity.
In 2016 she passed the creative torch to her niece Tessa Tran, who continues the brand’s evolution as creative director of CHAN LUU.